Just The Good Stuff Founded in 1999, we are proud to be a woman-owned, WBENC-certified independent health and beauty brand. With more than twenty years of experience in the natural beauty and wellness space, we are renowned experts on the formulation and manufacturing of safe, effective products. We never test on animals or work with manufacturers that do (we are PETA approved). We adhere to GMP guidelines and FDA compliance, insisting on strict regulatory, stability testing and record keeping for every product. Natural formulas, environmentally advanced packaging and partnerships with global social and environmental organizations are just a few ways in which we work to ensure a more radiant and healthy planet.