The Strategy
Create products that reflect the principles of Canyon Ranch — clean, natural and effective formulations featuring innovative, beneficial and press-worthy ingredients such as chia and dilo oil, and other extracts found native to Canyon Ranch’s properties
Source ingredients in an environmentally-responsible manner
Design retail-worthy packaging that conveys understated elegance reflecting Canyon Ranch’s level of luxury while still being approachable.
Develop packaging that is eye-catching, easy to use and informative to the user
Secure relationships around the world that offered sustainable sourcing under fair trade principles
The Results
Debuting at Canyon Ranch properties, spas, cruise ships and website, retail sales have successfully seen month-over-month exponential growth.
Ongoing development of retail products, resulting in a comprehensive line of more than 32 products to date.
The new collection has been lauded by beauty, spa and luxury travel editors and featured in American Spa, Shape and The Robb Report.