When the renovation and reinvention of the iconic Arizona Biltmore, A Waldorf Astoria Resort, and the opening of Tierra Luna Spa, compelled the creation of a worthy personal care collection, an equally worthy partner was required. With expertise in brand development, natural formulations, and environmental packaging, LATHER Custom provided an oasis of guidance to this desert legend.

The Strategy

Create the signature Palo Collection brand, embodying the unique spirit of the Sonoran Desert with a desert-chic design and a centering experience.

Enhance the property’s geographical uniqueness with an essential oil-based Palo Santo blend loaded with desert botanicals such as agave, prickly pear cactus, rose of Jericho, Joshua tree, Mojave yucca and wild desert sage.

Elevate the Biltmore’s offerings by creating natural formulations, custom-developed to be refreshing, soothing, and hydrating for desert skin and hair needs, without sulfates, parabens, synthetic fragrances, and artificial colors.

Embrace environmental sustainability with 16oz 100% recyclable bottles made from 100% post-consumer recycled materials.

Support operational efficiencies with bottles locked for sanitation that deliver a cohesive guest experience in-room, at the spa, and at retail.

The Results

Immediate positive guest feedback, robust retail sales, and increased consumer press opportunities

A signature exclusive brand that seamlessly embodies the essence of Tierra Luna Spa and the unique desert landscape across all property touchpoints

Premium, natural, retail-quality products that are co-branded and supported by an authentic brand collaborator

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Client Testimonials

“Prior to working with LATHER my one concern was could they produce a product that was luxurious enough whilst still maintain a chemical, paraben-free approach. Having tried a few sample products from the LATHER line I was very quickly reassured that this would not be the case with them!

The custom process was very easy. We have an amazing bathroom amenity program as a result of working with LATHER. We continue to receive requests from guests to purchase the product to use at home. There is no better indicator of a great product.”

- Charles Fisher, Resort Manager, Four Seasons Resort Lana’i

a spa room with outdoor views and two massage beds

Client Testimonials

“We couldn’t ask for a better bath amenity and brand partner than LATHER. The company’s modern packaging and crisp, vibrant scents fit the vibe of our boutique hotel collection to a tee. We use LATHER’s body products in many of our guest packages and as gifts for our loyalty club members. We greatly value LATHER’s exceptional customer service and willingness to always partner with us on promotional and press events. Simply put, LATHER has been a big part of Lark Hotels’ growth and success.”

- Dawn Hagin, Chief Inspiration Officer, Lark Hotels

a room with tables and chairs

Client Testimonials

“Great quality product, highly reliable service, flexible and able to adapt to changing needs. Your customer service, hands down…It’s first rate – I’ve never worked with anyone better.”

- Gary Boyd, Director of Purchasing, Wynn Las Vegas

a beautiful curved building and a lower lobby and concierge