![](http://lathercustom.com/cdn/shop/files/spa-fresh-hero-full-dt_{width}x.jpg?v=1723495574)
![](http://lathercustom.com/cdn/shop/files/spa-fresh-hero-mobile-full_v2_{width}x.jpg?v=1723495574)
The Strategy
Develop an exclusive brand name connected to the spa experience
Create distinct custom packaging as an extension of the brand’s updated positioning, stature, and luxe spa experiences
Formulate a wide range of spa and retail products using all-natural formulations and a fresh, memorable, essential oil-based scent
Support a wide range of property locations with efficient distribution and easy online ordering
The Results
SPA FRESH has become perhaps the most widely sold hospitality retail collection, popular both on-property and online.
The guest-favorite collection was successfully utilized in-room for years.
With the achievements of SPA FRESH in North America, the signature collection launched in Asia in 2021.