If you have questions or need assistance please contact us at custom@lather.com
If you have questions or need assistance please contact us at custom@lather.com



The Strategy
Develop an exclusive brand name connected to the spa experience
Create distinct custom packaging as an extension of the brand’s updated positioning, stature, and luxe spa experiences
Formulate a wide range of spa and retail products using all-natural formulations and a fresh, memorable, essential oil-based scent
Support a wide range of property locations with efficient distribution and easy online ordering
The Results
SPA FRESH has become perhaps the most widely sold hospitality retail collection, popular both on-property and online.
The guest-favorite collection was successfully utilized in-room for years.
With the achievements of SPA FRESH in North America, the signature collection launched in Asia in 2021.