The Strategy
Draw inspiration from Santa Barbara's natural beauty and the property’s distinct coastal grounds with the Citrus Garden collection, featuring natural formulations infused with oils such as California orange, lemon, lavender, and rosemary.
Deliver rich, luxurious natural formulations with botanical extracts like coriander, pomegranate, cucumber, and rosemary to echo the feeling of indulgence guests enjoy at this exclusive Pacific retreat.
Celebrate the property’s perfectly blended ethos of a rich legacy and modern luxury with packaging design that is at the same time classically elegant and sleek.
In the city that birthed the original Earth Day, reduce plastic and paper waste by more than 90% with refillable, recyclable bottles made from 30% post-consumer recycled materials.
The Results
Santa Barbara's Essence Captured: Inspired by the serene beauty of El Encanto, Citrus Garden’s ingredients and 100% natural oil scent blend provide a sensory connection to the region and a direct connection to the property’s extensive gardens.
“The scent of El Encanto” is an unforgettable one—the unique blend of beauty and fragrance found throughout the gardens of El Encanto will forever create an indelible memory.