The Four Seasons Lana'i

LATHER Custom pioneered the “farm-to-tub” concept, sourcing local, indigenous ingredients that benefit both the skin and the community. So when the team at the pristine Four Seasons Lana’i announced their goal to offer guests a socially and environmentally advanced bath and body collection that also supports local farms, education and Hawaiian culture, we answered the call.

The Strategy

Encapsulate all of the collection’s and property’s objectives — natural, modern with a nod to tradition, regional ingredients — in a unique brand that is simple and respectful

Procure local ingredients and create exceptional formulations that draw inspiration from the surrounding land

The Results

Meaning “land that nourishes” in Hawaiian, the ‘āina collection was proudly launched in 2015 and updated in 2020.

Guests enjoy a more authentic, localized experience.

The property supports a local farm and community, creating goodwill and making a positive impact.

Retail products and spa protocols are in high demand, helping to extend the breadth and depth of the guests’ involvement with the property.

The innovative approach taken to developing the collection caught the attention of luxury travel editors.

The collection was featured in Conde Nast Traveler, LuxeEscapes and Travel Age West within the first few months of its launch.

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Client Testimonials

“Prior to working with LATHER my one concern was could they produce a product that was luxurious enough whilst still maintain a chemical, paraben-free approach. Having tried a few sample products from the LATHER line I was very quickly reassured that this would not be the case with them!

The custom process was very easy. We have an amazing bathroom amenity program as a result of working with LATHER. We continue to receive requests from guests to purchase the product to use at home. There is no better indicator of a great product.”

- Charles Fisher, Resort Manager, Four Seasons Resort Lana’i

a spa room with outdoor views and two massage beds

Client Testimonials

“We couldn’t ask for a better bath amenity and brand partner than LATHER. The company’s modern packaging and crisp, vibrant scents fit the vibe of our boutique hotel collection to a tee. We use LATHER’s body products in many of our guest packages and as gifts for our loyalty club members. We greatly value LATHER’s exceptional customer service and willingness to always partner with us on promotional and press events. Simply put, LATHER has been a big part of Lark Hotels’ growth and success.”

- Dawn Hagin, Chief Inspiration Officer, Lark Hotels

Client Testimonials

“Great quality product, highly reliable service, flexible and able to adapt to changing needs. Your customer service, hands down…It’s first rate – I’ve never worked with anyone better.”

- Gary Boyd, Director of Purchasing, Wynn Las Vegas