The Strategy
Deliver both the highest levels of sustainability and luxury with distinct refillable ceramic fixtures.
Utilize 100% ocean-bound plastic and post-consumer recycled materials for all packaging needs.
Provide guests with unexpected delights such as Bath Salts, a Shampoo Bar, and Aloe After-Sun Cooling Gel.
Create an authentic Hawaiian brand and scent:
On Oahu’s west coast, a pristine beach cove named Anianikū, interpreted as “reflection,” is where Hawaiian royals once went to bathe and cleanse their spirit.
Our Anianikū is a collection of natural, luxurious formulations highlighted by a combination of pikake and citrus designed to embody the warmth of Aloha.
The Results
LATHER Custom provided guidance to make the development process as clean and smooth as our natural formulations.
Anianikū is an exceptional signature collection that highlights the property’s commitment to wellness, providing a retreat within a retreat.
The unique ceramic system and products immediately became sought-after retail items.