Wynn Resorts

When the Wynns were designing their iconic hotel and casino on the Las Vegas Strip, Elaine Wynn led the effort in selecting distinct in-room amenities. Unimpressed with what the market offered, Mrs. Wynn set out to create a custom collection. Already a fan of LATHER’s natural, aromatherapy-based retail products, she tapped us to develop a hair and body range worthy of the property and clientele it would serve.

The Strategy

Translate the Wynns’ vision through the use of superior design and an unmatched quality of materials

Create a unique, signature scent and an exclusive, trademarked color — Wynn Pearl

Develop a product that would resonate with discerning guests from every corner of the globe

Utilize a distinct soft-touch bottle finish that would feel like no other product on the market

Support the in-room experience with a worthy retail and spa collection available at most property boutiques

The Results

Launched with the opening of Wynn Las Vegas in 2005, the Desert Bambu collection was later expanded to Wynn properties around the world.

Part of the Wynn brand for more than a decade, the collection was a key touchpoint to every guest’s experience.

The winning formulation was a favorite of guests and celebrities such as Oprah Winfrey.

The collection was LATHER Custom’s first custom line and is still one of the most recognizable amenity collections in the world and is credited with raising the bar for in-room offerings.

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Client Testimonials

“Great quality product, highly reliable service, flexible and able to adapt to changing needs. Your customer service, hands down…It’s first rate – I’ve never worked with anyone better.”

- Gary Boyd, Director of Purchasing, Wynn Las Vegas

a beautiful curved building and a lower lobby and concierge

Client Testimonials

“Prior to working with LATHER my one concern was could they produce a product that was luxurious enough whilst still maintain a chemical, paraben-free approach. Having tried a few sample products from the LATHER line I was very quickly reassured that this would not be the case with them!

The custom process was very easy. We have an amazing bathroom amenity program as a result of working with LATHER. We continue to receive requests from guests to purchase the product to use at home. There is no better indicator of a great product.”

- Charles Fisher, Resort Manager, Four Seasons Resort Lana’i

a spa room with outdoor views and two massage beds

Client Testimonials

“We couldn’t ask for a better bath amenity and brand partner than LATHER. The company’s modern packaging and crisp, vibrant scents fit the vibe of our boutique hotel collection to a tee. We use LATHER’s body products in many of our guest packages and as gifts for our loyalty club members. We greatly value LATHER’s exceptional customer service and willingness to always partner with us on promotional and press events. Simply put, LATHER has been a big part of Lark Hotels’ growth and success.”

- Dawn Hagin, Chief Inspiration Officer, Lark Hotels