The Strategy
Create the Kilolani Spa Honey Mango collection, a sensory extension of the spa experience featuring fragrance notes of coconut, bergamot, pineapple, ripe mango, and tonka bean.
Formulate with naturally derived Hawaiian botanicals (papaya extract, pineapple, coconut oil, aloe vera, and shea butter), echoing the spa's commitment to holistic wellness.
Ensure products are spa-grade (free of sulfates and parabens) as well as reef-safe and Hawaii-compliant, with locked, large format bottles made from 100% ocean-bound plastic and cartons from 100% recycled materials.
The Results
A cohesive guest-favorite collection that creates a sensory through-line from treatment room to guest room.
A unified brand story that amplifies and further differentiates the property's unique spa offering.
A collection guests don't just use. They ask about by name.