The Strategy
Develop a signature scent blending lemon peel, matcha tea, iris petals, vanilla orchid, cypress, sandalwood, and saffron, with bright citrus and green notes softening into grounding woods.
Build the collection around wakame, Irish moss, and sea lettuce, drawing on Charleston's deep connection to the water and its tradition of coastal refinement.
Deliver refillable bottles made from 100% ocean-bound recycled plastic and accessories packaged in 100% recycled cartons.
The Results
A launch collection that extends The Cooper's coastal character from lobby to guest room from day one.
A distinctive amenity program that sets the property apart in Charleston's competitive luxury landscape.
The kind of collection that makes guests feel like the Lowcountry followed them home.