The LATHER Custom Letter

Our scent preference, naturally

A personal experience with a fragrance-triggered migraine reshaped our President Rob Hoyt’s perspective on synthetic scent, inspiring a more natural and thoughtful approach to fragrance in the hospitality industry.

Why I Waded Into a Rainforest to Design a Bath Collection

A behind-the-scenes journal from our Creative Director, Kristen Merry.

Our most asked question

Last year, more than a dozen hoteliers asked us some version of the same question: "Can you help us create something that smells like santal? Like hinoki? Like tobacco?"

Origin Story and Our First Big Wynn

My first understanding of what a “custom bath amenity” was came in the early 2000s while watching my wife, Emilie, work with Elaine Wynn and team for more than three years to perfect a vision.