Tucked away in Georgia's Golden Isles, Sea Island is where five miles of private beach give way to live oaks and golden saltwater marshes. Home to The Cloister and The Lodge, both Forbes Five-Star properties with over 95 Five-Star awards between them, it's one of America's most quietly prestigious destinations. Sea Island enlisted LATHER Custom to develop a proprietary collection that honors the resort's layered landscape, drawing on marine-derived ingredients to connect guests to the healing power of the surrounding waters.

The Strategy

Formulate with marine-derived antioxidants and nutrients, including sea algae, kelp, and bladderwrack, ingredients as wild and elemental as the Georgia coast itself. 

Create a signature citrus sage scent blending lemon, mandarin, and bergamot with herbaceous sage, eucalyptus, and fresh lemongrass. Bright and lively, evoking the green coastal breeze that moves through the marshes. 

Package in 100% post-consumer recycled ocean-bound plastic, giving new life to waste that might otherwise litter the shorelines Sea Island guests treasure.

The Results

A proprietary collection that reflects Sea Island's unique positioning at the intersection of beach, marsh, and maritime forest. 

Rich, luxurious textures that meet the expectations of a Forbes Five-Star guest while honoring the resort's commitment to environmental stewardship. 

A collection so rooted in place, guests may swear they can still smell the salt marsh from home.

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